Veneta Behar is a business consultant, entrepreneur, and mentor with international experience in various fields of expertise. Born in Sofia, but having spent most of her life abroad, she can be easily called a citizen of the world.
As a witness and direct participant in the development of East-West trade relations since the opening of borders in Europe she gained extensive experience in international trade and transport in Belgium, France and Central and Eastern Europe, and for a short time in New Zealand and Australia.
Since 2002 she has working for Lesaffre, a French company, world leader in fermentation. She joined the company in the context of a rapid expansion in Central and Eastern Europe, first at the headquarters in Lille, France, then in the region.
After 25 years around the world, she returned home in 2014 to take over the management of Lesaffre Bulgaria, as General Manager and member of the regional Board of Directors. Thanks to the vast experience gained around the world in the field of management, negotiations with distributors and customers, successful sales, organization of sales teams, optimization of internal processes, she restructured the business to make it profitable and modernized the company.
She loves challenges, looks at life with optimism, confidence, and enthusiasm.
Veneta is a member of the board of the French-Bulgarian Chamber of Commerce and Industry in Sofia, where she contributes for the development of bilateral business relations.
She loves to travel the world and learn new things, holds a big number of diplomas and certificates but shares that the best learning is on the field.
She is part of two mentoring programs, that of Ladies Forum and Mentor the Young and believes that the most valuable knowledge is shared.
- 1990 UNWE - Accounting and Control
- 2005 EDHEC – cycle superior de management
- 2010 CEGOS – sales management and management of key accounts
- 2014 Institute Leon Lesaffre – Being manager at Lesaffre.
- 2016 Dale Carnegie trainings Foundation for success
- 2021 The Power MBA
- 2022 Harvard online education in Leadership and communication
- 2023 Institute Leon Lesaffre – Being Leader at Lesaffre
- 2024 Marshall Goldsmith Stakeholders centered coaching.
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